Little Black Dress Wines -- the wine that is the perfect accessory to any "dressed up" or "dressed down"occasion. Offering a Merlot, Chardonnay, and Pinot Grigio -- all from California -- Little Black Dress Wines are the "go-to" wine designed for the 34+ million female wine drinkers in the United States. "Every woman can relate to the little black dress --it's an enduring, classic icon," said Laura Webb, Brand Director New Products.

 

"To this end, we've taken this icon and created a wine that is familiar and un-intimidating. In an industry that is often seen as confusing and complicated, we hope this wine will stand out as an easy, obvious, and essential choice for women of all ages."

 

This year marks the 80th anniversary of the introduction of the little black dress -- a simple, timeless statement offering an elegant, relaxed fit, and a must-have for every woman's wardrobe. The little black dress has impacted runway trends over the last eight decades, yet remains the epitome of timeless style and is as popular today as it was in the 1920s. Since its introduction, the little black dress has only grown in popularity and prestige, making it arguably the #1 fashion emblem of all time. Although the concept of a little black dress resonates with every woman, each woman's style is different, often depending on her mood or the occasion.

 

While one woman's dress is sleek and sexy, another's is classic and sophisticated. Little Black Dress Wines embrace this diversity in style, capturing only a hanger and pair of high-heeled shoes on the label, leaving the image of the dress up to the imagination of the person drinking the wine.  "By showing only a hanger and a pair of high-heeled shoes, we're inviting women to interact with the brand by recalling their own version of the little black dress and all the positive emotions and special memories that go along with it," said Webb.

 

We want this wine to feel as personal to her as her own little black dress.

 

Little Black Dress Wines are available nationwide and are offered in 750ml bottles and plastic 187ml four-packs; both retail for $9.99. Little Black Dress is produced and marketed by Brown-Forman.

 

www.lbdwines.com